The global tourism industry is leaving an enormous plastic print in oceans, lakes, and rivers and, while this industry has grown, so has the need for a solution for minimizing this print. The tourism industry has a great potential to contribute to and participate in extracting some of the 70% of the plastic content from oceans and to set new standards for and the direction of the global tourism development. The tourism industry has a great sensibility for ocean protection since it is based on selling ocean destinations.