The OACM country branding and positioning system provides a unique tool for communicating with the public, and it makes it impossible for people who visit these countries not to notice the communication signs. They are created to raise awareness about the protection of oceans, lakes, and rivers while promoting the country member as environmentally aware and protective of its natural water resources. It also shows that the country is part of a global alliance working for its green sustainable future and green oceans, as well as the preservation of life on this planet.

A country that is a member of OACM will be promoted by world-leading organizations, such as the UN, UNWTO and other significant alliances, as part of the alliance that is supporting the sustainable future of our planet.